Showroom Of The Year!

We are honoured and delighted to announce that Designer Magazine has today awarded Sub-Zero & Wolf’s Knightsbridge showroom, Showroom of the Year, 2012!

Congratulations to Craig Davies, MD of The Westye Group Europe, whose vision and inspiration for the Subterranean Studio was gleaned from the stylish English gentlemen’s clubs which gained popularity in London from Victorian times but are now sadly something of a rarity these days!

Browse our gallery of the award winning showroom, please click on any image to enlarge and to be inspired!

As well as the light and bright ground floor showroom, in place since September 2009 and displaying a wealth of Sub-Zero & Wolf appliances, our Knightsbridge showroom has an unexpected level below stairs, since September 2011, when Gary Lineker launched this new, exciting space!

With a beautiful bespoke kitchen by Darren Jenner which showcases two Sub-Zero ICBBI-36R refrigerators and two Wolf Dual Fuel ranges, the studio also has enough space for a three metre dining table and chairs, by JAB Anstoetz, which seats 20 lucky guests for our occasional Supper Clubs!

A stunning bar, complete with twinkle lights and original exposed brickwork, always draws a crowd, especially when we’re serving bespoke cocktails as we did recently for some of our authorised displaying dealers and designers.

The very British icon, Winston Churchill features in the charming and unique Cigar Room, with further bespoke cabinetry by Darren and even has its own rise and fall brandy bar! The Nelson Room discreetly houses a fully integrated Sub-Zero ICB424 wine storage unit and as set of ICB700BR refrigerated drawers, while a magic mirror screen, perfect for showing DVD’s and videos is cleverly concealed into hand-crafted wood panelling, all by Osbornes of Ilkeston.

A hand carved stone fireplace by Templestone takes pride of place and even incorporates the coat of arms, which resides above the showroom’s street doors.

With the studio’s unique outdoor ‘London Street’ , offering scenes from Covent Garden’s Fruit & Veg market, Soho’s coffee bars and not forgetting some of Soho’s slightly seedier areas – a visit to the showroom offers many different perspectives and certainly lots of ideas and inspiration.

Well we look forward to welcoming you to Showroom of The Year very soon!

Please click here to see more of our Subterranean Studio

Come and see Us


Sub-Zero and Wolf
251 Brompton Road
Tel: 0845 250 0010
Fax: 020 7858 3488
Email: knightsbridge@subzero-wolf.co.uk

Opening hours

Mon-Fri 9.30am-6pm
Sat: 10am-5pm

Nearest Tube

South Kensington on the Picadilly and Circle & District Line.


Meters in Egerton Terrace or Harrods valet car park, located at Brompton Place a 5 minute walk from the showroom. To find it using Sat-Nav, please enter post code SW3 1QE